Every day we generate and consume huge amounts of information, coming from different sources: social media, e-commerce, sensors, mobile devices, etc. But how can we make the most of all this wealth of data? How can we turn it into added value for our business and society?
The answer is the data-driven approach. It’s a strategy based on the analysis and interpretation of data, rather than on intuition, opinion or personal experience. A data driven approach allows:
- improving the efficiency and effectiveness of processes, optimising resources and reducing waste;
- increase competitiveness and profitability by identifying new market opportunities;
- innovate and create value, exploiting the potential of digital technologies;
- responding in real time to customers’ needs, anticipating their requirements.
Table of contents
Data driven approach: what it is and why it is important in the industry 4.0 era
Concrete examples of data driven approach
A prime example is digital marketing: by analysing data collected from online user interactions, companies can tailor advertising campaigns, improving ROI and engagement.
Another key sector is retail, within which the analysis of sales data and purchasing behaviour makes it possible to optimise stock management and customise the offer to the consumer.
Data driven approach, in any case, is applicable to different sectors and fields: from finance to health care, from industry to tourism, from public administration (PA) to education. Let’s now look at some concrete examples of how the data driven approach makes a difference:
Netflix
Netflix, the streaming giant, uses its users’ data to offer them customised content and recommendations, but also to produce original series and films based on audience preferences and tastes.
Spotify
Spotify, the award-winning music platform, analyses data on the songs users listen to in order to create customised playlists, but also to discover new musical talents and launch them on the market.
Amazon
Amazon, the e-commerce giant, exploits its customers’ data to propose related products and offers to them, but also to optimise logistics and distribution through the use of drones and robots.
Zara
Zara, the well-known fashion brand, monitors sales and trend data to quickly adapt its production and assortment, offering its customers fashionable and up-to-date garments.
Data driven approach and digital transformation: a winning partnership
Data driven approach is closely related to the concept of digital transformation, i.e. digital transition. It is a winning combination, as well as a process that implies organisational, cultural, social and managerial change in companies through the adoption and integration of digital technologies in all aspects of business.
The digital transition, which can also be called digitisation, aims to:
- make companies more agile, flexible, resilient and able to adapt to market changes and challenges;
- foster collaboration, sharing and inclusion of all stakeholders, internal and external, involved in the value creation process;
- stimulate innovation, creativity and experimentation, through the use of innovative tools and methodologies, such as design thinking, lean startup, etc.;
- improving the customer experience, i.e. making it easier, faster, safer and more rewarding.
JO Group’s data driven approach and what we deal with
JO Group cluster of companies, with its expertise in digital transformation and, above all, in consulting on structural and European funds, is the ideal partner for companies wishing to adopt a data driven approach.
JO Group transforms data into valuable insights and deals with:
- development of e-learning platforms (e-Logos, MedicalFAD and JO Docet);
- serious game production;
- conversion to SCORM format;
- consulting for projects with European funds;
- web marketing;
- ICT research and development;
- augmented reality (AR) and virtual reality (VR);
- Internet of Things (IoT);
- blockchain;
- artificial intelligence (AI) and machine learning (ML);
- big data;
- e-health and m-health;
- app development;
- agritech;
- environmental software.
Innovation first
Meritocracy as added value
At the JO Group, talent and passion for digital transformation direct the work of a multilingual team of experts, who are able to collaborate with partners and customers all over the world. The meritocratic approach also ensures that the best ideas and strategies are adopted to guarantee excellent service.
Choose the data driven approach, choose JO Group
In a world where data is the new gold, the data-driven approach is a winning strategy that allows companies to stay ahead of the curve and exploit the opportunities offered by digitisation.
JO Group, with its in-depth knowledge of the market and proven experience gained over more than 25 years, is the ideal partner to take companies into the industry 4.0 era.
To find out how JO Group can help your company harness the power of data, contact us by filling out the contact form below or call +390950936053. We are waiting for you!